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Level 1 – Being a Football Agent (Introduction Course)

Course Overview:

The ‘Level 1 – Being a Football Agent’ course provides aspiring football agents with a foundational understanding of the profession, equipping them with the basic knowledge and skills needed to begin a career in the football agency business.

This course will introduce key concepts, tips and techniques to prepare students for more advanced learning in subsequent levels.

After completing Level 1, students will be eligible for the advanced short course, Level 2—Advanced Player Recruitment for FIFA Football Agents.

LIVE Zoom Calls

The LIVE and Interactive Zoom call will take place, on Monday @ 18:00 GMT, London Time (13:00 EST).

Join Zoom Meeting:

https://us02web.zoom.us/j/87594376538?pwd=nIaQbPPSwSo1iIvsRkxN7y2KETlLaE.1

Meeting ID: 87594376358 Passcode: FIFA

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Part 1: Being a Football Agent

Introduction to the Football Agent Profession:

• Definition and historical context of the sports agent industry.
• The evolution of the football agent’s role in modern football.
• Key responsibilities and daily tasks of an agent.

Skills and Qualities of a Successful Football Agent:

Essential skills: Communication, negotiation, networking, and legal knowledge.

Personal qualities: Integrity, resilience, and adaptability.

Real-world examples of successful agents and their paths to success.

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Part 2: Becoming a Football Agent

Overview of FIFA Regulations:

• Introduction to FIFA’s role in regulating football agents.
• Key FIFA regulations affecting football agents.
• The significance of ethics and compliance in the role.

Applying for the FIFA Football Agent Exam:

• Eligibility requirements and application process.
• Structure and content of the FIFA Football Agent Exam.
• Study tips and resources to prepare for the exam.
• The importance of continuous professional development and compliance.

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Part 3: Client Recruitment for Agents

Understanding Client Recruitment:

• The client-agent relationship and its importance.
• Initial steps in identifying and approaching potential clients.
• Building trust and establishing credibility with prospective clients.

Key Strategies for Recruiting Clients:

• Networking strategies to connect with players and their families.
• Leveraging digital tools and social media for client recruitment.
• Identifying talent at various levels: youth, semi-professional, and professional.

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Part 4: Player Promotion

Introduction to Player Promotion:

• Fundamentals of promoting a player’s profile.
• Basic tools and techniques for online and offline promotion.

Creating a Basic Marketing Plan:

• Steps to create a marketing strategy for an agent and their clients.
• Introduction to branding, media relations, and public appearances.
• Case studies of successful marketing campaigns by football agents.

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Part 5: Negotiating as a Football Agent

Introduction to Negotiation in Football Agency:

• How negotiation skills are important in securing contracts.
• Basic negotiation principles and tactics.
• Common negotiation scenarios in the football industry.

Networking Essentials:

• Building and maintaining professional relationships.
• Networking within the football industry: clubs, scouts, and other agents.
• Attending events, and seminars, plus leveraging social media for networking.

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Assessment and Certification:

End-of-Course Assessment:

• Multiple-choice quiz covering all modules.
• Practical assignment: Drafting a basic client recruitment plan or marketing strategy.

Certification:

• Successful completion of the course will result in a Level 1 Certification in Football Agency, providing eligibility to progress to Level 2.

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This Level 1 course is designed to lay a solid foundation for aspiring football agents, preparing them for future learning into the Business of a FIFA Football Agent.