ABOUT SPORTS BE
Where we are dedicated to helping you transform your aspirations of a career in sports business into a reality.
Empowered
BE PART OF
THE GAME.
As a dynamic and forward-thinking company, we are committed to offering exceptional education, guidance, and resources designed to empower you in the competitive arena of sports.
We pride ourselves on our unique approach, prioritising actionable strategies over lengthy readings to help you achieve your sporting ambitions and encouraging you to truly 'Be Part of the Game.'
Become Part of Sports BEACTION OVER THEORY.
At Sports BE, we believe that the best way to learn is by doing. That's why every session, every consultation and every resource we provide is built around practical, actionable strategies that you can implement immediately.
We don't waste your time with lengthy readings or abstract theory. We show you exactly what works in the real world of professional football — because that's where we've spent the last 25 years.
Prioritise actionable strategies
Every session is built around what you can do next, not just what you should know.
Forward-thinking education
Our curriculum evolves with the industry, keeping you ahead of regulatory and market changes.
Exceptional personal guidance
We treat every student as an individual with unique goals, not just a number. Our success is your success.
Training
"Empowering the next generation of sports business professionals to Be Part of the Game."
Whether you're starting from zero or already licensed, Sports BE is the partner you need to build a sustainable, successful career in professional football.
THE SPORTS BE STORY
I founded Sports Business Education in January 2024 with the goal of creating the next generation of football agents. With 25 years of experience in elite sports and having obtained my FIFA Licensed Football Agent licence two decades ago, I bring a wealth of knowledge, experience and stories to the table.
At Sports BE, we recognised this gap. Too many talented individuals had the ambition to build careers in football but lacked access to real-world expertise and practical frameworks. They didn't know how to source clients, structure deals, navigate FIFA regulations, or build sustainable agency practices. Without proper training, even the brightest minds struggle to convert potential into results.
That's why our pathways are designed differently. We don't believe in mass production or one-size-fits-all solutions. Our selective intake process ensures that every participant is genuinely committed. Our live, interactive sessions connect you directly with FIFA-licensed agents who have 25+ years of real experience. Our mentorship doesn't end when your training finishes — it's ongoing support that evolves with your career.
John Print
Founder, Sports BE
FIFA Licensed Football Agent
25+ Years in Elite Sport
"I have had the privilege of training hundreds of agents, scouts, and sports analysts over the past decade. Through Sports BE, I have created a platform to share my expertise and knowledge to support individuals eager to succeed in the sports industry in a productive and impactful way."
WHAT MAKES US DIFFERENT
Sports BE isn't just another training provider. Here's what sets us apart from everything else in the market.
Selective Intake
We don't accept everyone. Before you enrol in our business pathway, we speak with you to ensure mutual fit. You're not buying a seat — you're investing in a career.
Live, Not Pre-Recorded
Every session is delivered live and interactively. No pre-recorded filler content. Real-time engagement with FIFA-licensed professionals who have 25+ years of actual experience.
Action Over Theory
We prioritise actionable strategies over lengthy readings. Every framework, every tool, every session is built around what you can do next — not just what you should know.
Ongoing Mentorship
Our mentorship doesn't end when your training finishes. We provide ongoing support that evolves with your career, ensuring you're never left to navigate the industry alone.
Real Industry Network
Connect with agents, clubs, scouts, and sporting directors through our exclusive community and live events. The relationships you build here are as valuable as the education itself.
We built Sports BE to be the programme we wish had existed when we started out.
25 years of hard lessons, real deals, and industry experience — distilled into practical education designed for the next generation of football agents.
Other Providers
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Pre-recorded, generic video content
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Mass intake with no vetting process
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Theory-heavy, abstract curriculum
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Support ends when the course ends
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Instructors with limited real-world experience
Sports BE
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Live, interactive sessions with real experts
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Selective intake — quality over quantity
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Practical, actionable strategies from day one
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Ongoing mentorship throughout your career
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FIFA-licensed agents with 25+ years experience