FOOTBALL AGENT ESSENTIALS.
The perfect starting point for aspiring football agents. Learn the foundational principles of the football agent business, understand the industry landscape, and discover what it takes to build a career in professional football representation.
YOUR FIRST STEP INTO THE FOOTBALL AGENT BUSINESS.
The Football Agent Essentials course is designed for complete beginners who want to understand the football agent industry from the ground up. Whether you're considering a career change, exploring the sports industry, or simply want to understand how football representation works — this course gives you the foundational knowledge you need.
Led by John Print — a FIFA Licensed Agent with 25+ years of experience — the Essentials course covers the key principles of how the football business operates, what agents actually do, and how to start building your professional network in the industry.
Understand how football works.
What agents actually do day-to-day.
Key principles of client management.
Start building connections from scratch.
"The Essentials course is where every football agent journey should begin. I designed it to give you the honest, practical foundation you need — no fluff, no theory for theory's sake. Just the real knowledge that will help you decide if this career is for you, and give you the tools to take the next step with confidence."
WHAT YOU'LL LEARN
Foundational knowledge covering every key area an aspiring football agent needs to understand. Live sessions, real-world context, and practical frameworks for beginners.
The Football Industry Landscape
Understand how the global football industry is structured — from FIFA and continental confederations to national associations, leagues, and clubs. Learn where agents fit within this ecosystem.
What Football Agents Actually Do
Demystify the role of a football agent. Learn about the daily responsibilities, client management, deal-making, and the reality behind the headlines. Separate fact from fiction.
Player Representation Principles
Learn the key principles of representing football players. Understand your obligations, duties of care, and how to build trust-based relationships with clients from the very beginning.
Introduction to Transfers & Contracts
Get a foundational understanding of how transfers work, what contracts look like, and the basic commercial structures that underpin player deals in professional football.
Building Your Professional Network
Discover how to start building meaningful connections in the football industry from scratch. Learn networking strategies, industry etiquette, and how to position yourself professionally.
Your Career Pathway Forward
Understand the different career pathways available to you after completing the Essentials course — including the Football Agent Pro course and the full Mentorship programme.
ESSENTIALS PAYMENT & PLANS
One price. Everything included. Multiple currencies and flexible payment plans available. The ideal starting point for your football agent career.
Football Agent Essentials
The perfect starting point for aspiring football agents. Learn foundational principles, understand the industry landscape, and discover what it takes to build a career in professional football representation.
Course Starts
Sunday, 3 May 2026
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Introduction to football agent business fundamentals
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Understanding the football industry ecosystem
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Key principles of player representation
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Building your professional network from scratch
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Perfect for complete beginners to the industry
€230 EUR · $270 USD
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