FOOTBALL AGENT ESSENTIALS.
The perfect starting point for aspiring football agents. Learn the foundational principles of the football agent business, understand the industry landscape, and discover what it takes to build a career in professional football representation.
YOUR FIRST STEP INTO THE FOOTBALL AGENT BUSINESS.
The Football Agent Essentials course is designed for complete beginners who want to understand the football agent industry from the ground up. Whether you're considering a career change, exploring the sports industry, or simply want to understand how football representation works — this course gives you the foundational knowledge you need.
Led by John Print — a FIFA Licensed Agent with 25+ years of experience — the Essentials course covers the key principles of how the football business operates, what agents actually do, and how to start building your professional network in the industry.
Understand how football works.
What agents actually do day-to-day.
Key principles of client management.
Start building connections from scratch.
"The Essentials course is where every football agent journey should begin. I designed it to give you the honest, practical foundation you need — no fluff, no theory for theory's sake. Just the real knowledge that will help you decide if this career is for you, and give you the tools to take the next step with confidence."
WHAT YOU'LL LEARN
Foundational knowledge covering every key area an aspiring football agent needs to understand. Live sessions, real-world context, and practical frameworks for beginners.
The ROLE OF A FOOTBALL AGENT
What does a football agent actually do? This module strips back the myths and gives you the honest reality of the role — the daily demands, the commercial responsibilities, and the skills you need to operate effectively at any level of the game. Real situations. Real context. The foundation everything else is built on.
Becoming a Football Agent
The route to becoming a licensed football agent is more involved than most people realise. This module covers the licensing process, the regulatory framework, and what the exam demands We also cover steps on setting yourself up as a professional once you're licensed and your obligations from day one. Get this right from the start.
Client Recruitment
Without clients, there is no business. This module covers how you identify players, how you approach them, and how you build the trust that turns interest into a professional relationship. Real examples across different levels of the game, and a clear framework for doing it properly.
Player Promotion
Getting your client signed starts long before the deal is done. This module covers how you build a player's profile, how you approach clubs, from lower league recruitment teams to sporting directors at professional clubs around the world, and how you create genuine opportunities for the players you represent.
CONTRACT NEGOTIATION
Negotiation is a skill. This module covers the full process, preparation, strategy, the key contract elements you need to understand, and how to negotiate effectively across different levels of the game. Practical frameworks drawn from 25 years of real deals at every level, from non-league to international transfers.
BONUS - FIFA AGENT EXAM 2027
Thinking about sitting the FIFA Football Agent Exam in 2027? This module gives you a clear picture of the format, the subject areas, and what preparation needs to look like if you're serious about passing. The right starting point for anyone with the 2027 sitting on their radar.
ESSENTIALS PAYMENT & PLANS
One price. Everything included. Multiple currencies and flexible payment plans available. The ideal starting point for your football agent career.
Football Agent Essentials
The perfect starting point for aspiring football agents. Learn foundational principles, understand the industry landscape, and discover what it takes to build a career in professional football representation.
Course Starts
Instant Access - On Demand
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Introduction to football agent business fundamentals
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Understanding the football industry ecosystem
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Key principles of player representation
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Building your professional network from scratch
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One-on-one career consultation with John Print
€110 EUR · $130 USD
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