Legal

PRIVACY POLICY

Your privacy matters to us. This policy explains how Sports BE collects, uses, and protects your personal information when you use our website and services.

Last Updated: January 15, 2026
01

Information We Collect

Personal data, usage data, and technical information

Personal Information

When you enrol in our courses, contact us, or create an account, we may collect the following personal information:

  • Full name and contact details (email address, phone number, postal address)
  • Payment and billing information (processed securely via our payment providers)
  • Professional background and career information provided during consultation calls
  • Communication records including emails, WhatsApp messages, and call logs

Technical Information

When you visit our website, we automatically collect certain technical data:

  • IP address, browser type, operating system, and device information
  • Pages visited, time spent on pages, referring URLs, and navigation patterns
  • Cookie data and similar tracking technologies (see Section 3 for details)
02

How We Use Your Information

Purpose and legal basis for data processing

We use the information we collect for the following purposes:

Service Delivery

To provide and manage our training courses, mentorship programmes, and related services.

Communication

To respond to your enquiries, send course updates, and provide customer support.

Payment Processing

To process transactions securely through our payment partners including Stripe and PayPal.

Improvement

To analyse usage patterns and improve our website, services, and user experience.

Legal Basis: We process your data based on contractual necessity (to deliver services you've purchased), legitimate interest (to improve our services), and consent (for marketing communications, which you can withdraw at any time).

03

Cookies & Tracking Technologies

How we use cookies and similar technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse site traffic. Below is an overview of the types of cookies we use:

Essential

Strictly Necessary Cookies

Required for core website functionality such as security, shopping cart, and account access. Cannot be disabled.

Analytics

Performance & Analytics Cookies

Help us understand how visitors interact with our website by collecting anonymous data. We use Google Analytics and similar tools.

Marketing

Marketing & Advertising Cookies

Used to deliver relevant advertisements and track campaign effectiveness across platforms. You can opt out via your browser settings or our cookie banner.

You can manage your cookie preferences at any time through your browser settings. Please note that disabling certain cookies may affect website functionality.

04

Data Sharing & Third Parties

Who we share your data with and why

We do not sell your personal data to third parties. We may share your information with the following categories of service providers who assist in operating our business:

  • Payment Processors: Stripe, PayPal, and Klarna for secure transaction processing
  • Email Marketing: Email service providers to send course updates and communications
  • Hosting Providers: Secure cloud hosting for website and learning platforms
  • Video Conferencing: Zoom for live training session delivery
  • Analytics: Google Analytics for website performance tracking (anonymised data)

All third-party providers are bound by data processing agreements and are required to handle your data in accordance with applicable data protection laws. We may also share data when required by law or to protect our legal rights.

05

Data Security

How we protect your personal information

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it. These include:

SSL Encryption

All data transmitted via 256-bit SSL encryption

Secure Servers

Data stored on encrypted, monitored servers

Access Controls

Restricted access with multi-factor auth

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest industry standards.

06

Your Rights

Your data protection rights under GDPR and UK law

Under the UK GDPR and Data Protection Act 2018, you have the following rights regarding your personal data:

Right of Access

You have the right to request a copy of the personal data we hold about you.

Right to Rectification

You can request correction of inaccurate or incomplete personal data.

Right to Erasure

You can request deletion of your personal data in certain circumstances.

Right to Restrict Processing

You can request that we limit how we use your data.

Right to Data Portability

You can request your data in a structured, machine-readable format.

Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes.

To exercise any of these rights, please contact us using the details in Section 8. We will respond to your request within 30 days.